EA Digital Illusions Creative Entertainment AB (EA DICE) is a Swedish video game developer, wholly owned by Electronic Arts, best known for the Battlefield video game series and the recently-released Mirror's Edge.
DICE was started by four people: Ulf Mandorff, Olof Gustafsson, Fredrik Liliegren, Andreas Axelsson, members of the former demo group The Silents. All original members came from the small town of Alvesta in Sweden. The Silents' work is visible in some DICE games. For example, The Silents used the acronym TSL; this acronym is visible in Motorhead on banners and signs. According to the Motorhead manual, TSL is said to stand for "Trans-atlantic Speed League", a case of a backronym.
For an extended period of time, while the employees were also students at Växjö University, the company's office consisted of a small dorm room. During those days the company developed popular pinball games for the Amiga computers, such as Pinball Dreams, Pinball Fantasies and Pinball Illusions. The company moved to Gothenburg in 1994 where it was headquartered until 2005, when that office was merged with the ex-Refraction Games office in Stockholm.
In 1998 the company was registered on the Swedish stock exchange. Although Codename Eagle received a small cult following, the biggest break for DICE was the release of Battlefield 1942 and its sequels and expansions. The Battlefield series jumpstarted their popularity. In 2004 the total value of the company was estimated at approximately USD$55 million.
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